In Longview, community comes to life through the places we gather, create, and celebrate together. From cultural cornerstones like the Gregg County Historical Museum and the Longview Museum of Fine Arts to welcoming spaces such as the Longview Arboretum and Nature Center, the city offers countless ways to connect, learn, and unwind. Year round events including Downtown Live, ArtWalk, and the Historic Longview Farmers Market bring neighbors together and showcase the creativity, history, and heart of the Piney Woods. Whether you are discovering a new favorite spot or returning to a beloved tradition, Longview’s local life is full of opportunities to make meaningful memories.
ArtsView Children’s Theatre
ArtsView Children’s Theatre, established in 2004, is committed to a progressive theatre arts education and outreach program for area children. It provides children’s programs as a way to educate tomorrow’s audiences about the joys of performing and visual arts. It also nurtures the development of the performing arts in our community through education, while it creates, produces, and performs works that engage the entire family. Open auditions, productions, summer camps, workshops, after school classes, and seminars are offered throughout the year.
East Texas Symphonic Band
The East Texas Symphonic Band (ETSB), founded in 1988, is a volunteer wind symphony made up of area musicians under the direction of conductor and founder Dr. James Snowden. Its music spans the entire gamut of symphonic wind literature with a high emphasis on outstanding local musicians as soloists, both vocal and instrumental. The season typically consists of four formal concerts at LeTourneau University’s Belcher Center and an informal summer outdoor “Concert in the Park” at Teague Park Amphitheater.
Gregg County Historical Museum
The East Texas Symphonic Band (ETSB), founded in 1988, is a volunteer wind symphony made up of area musicians under the direction of conductor and founder Dr. James Snowden. Its music spans the entire gamut of symphonic wind literature with a high emphasis on outstanding local musicians as soloists, both vocal and instrumental. The season typically consists of four formal concerts at LeTourneau University’s Belcher Center and an informal summer outdoor “Concert in the Park” at Teague Park Amphitheater.
LeTourneau University’s
S.E. Belcher Jr. Chapel
and Performance Center
Big names, big performances, and big fun are always in store at the Belcher Center, the premier performance venue in East Texas. Each season, the center attracts Broadway shows, concerts, comedians, and world-class performers for audiences of all ages. The beautiful venue is also the home of Longview’s symphony and symphonic band. View performance dates and ticket options at the website.
Longview Arboretum
and Nature Center
Nestled among trees, the Longview Arboretum and Nature Center is an outdoor sanctuary that invites guests to relax, rejuvenate, and reconnect with nature in the heart of the city. The Arboretum hosts community events, science camps, a live music concert series each spring and fall, and so much more. Open year-round, come wander the piney paths and experience how the gardens attract birds, butterflies, wildlife, and indigenous flora and fauna. Visit the website for garden hours, admission, membership information, rental details, and a full calendar of events.
Longview Museum of Fine Arts
Founded by the Junior League of Longview in 1958, the Longview Museum of Fine Arts houses nearly 1,200 works, including paintings, sculptures, photographs, and more, with a focus on early Texas regionalist art from the 1930s–1970s. Operating from two downtown locations – Tyler and Fredonia streets, the latter set to become its permanent home. LMFA engages the community with events like the Christmas Tea Room, Magic and Martinis gala, a concert series, ArtWalk, and yoga classes. It also offers educational programs, including art camps, clay clubs, and tours, serving as a vibrant hub for art lovers of all ages.
Longview Parks and Recreation
More than 30 parks and trails provide green space, playgrounds, and athletic opportunities across the city. The department also hosts recreation programs, athletic leagues, and special events throughout the year. Read more
Longview Public Library
The library is so much more than books. You’ll find weekly activities for all ages, book clubs, craft days, game nights, plus community events. Don’t miss the Chautauqua Festival in April, Summer Reading Club for children and adults will be in June and July, and the hugely popular Haunted Library in October.
Longview Symphony
The fully professional Longview Symphony Orchestra has provided beautiful orchestral music to Longview patrons for over 50 years. Under the direction of Gregory Grabowski, LSO offers seasonal concerts that delight audiences with classical and popular music. The season starts with a classical concert in the fall, Home for the Holidays Christmas Concert, Candlelight Chamber Concert in February and finishes each season strong with their huge family concert in April. As part of LSO’s outreach to the community, they offer free Bach’s Lunch Concerts in the fall and spring. These lunchtime concerts are at various downtown Longview churches. In preparation for the final concert of each season, LSO offers a free event for all ages at the Longview Arboretum. Longview Symphony is a symphony for everyone!
LongviewWOW
Longview World of Wonders is a hands-on children’s discovery center located in the heart of Downtown Longview’s Cultural Arts District. Offering permanent exhibits, field trips, classes, and events, LongviewWOW engages children and families in interactive learning experiences. At Longview World of Wonders, we believe in inspiring a lifelong love of learning by giving children the opportunity to imagine, create, and explore in a hands-on educational environment. LongviewWOW’s goal is to continue expanding our programming, providing the children of East Texas with educational experiences that spark curiosity and creativity.
R.G. LeTourneau Museum
One of the most prolific inventors of oil and earth-moving equipment, the museum contains personal memorabilia of R.G. LeTourneau (1888-1969). Scale models of many of his inventions, as well as the first offshore oil drilling platforms, are on display. The museum on the LeTourneau University campus, inside Heath Hardwick Hall, is free and open to the public.
Theatre Longview
Staging everything from comedy to drama, musicals to improv, Theatre Longview produces entertaining, challenging, and inspiring theatrical productions throughout the year. Theatre Longview’s goal is to provide a collaborative and inclusive atmosphere for theatre artists of all levels and backgrounds to use their talents, express themselves, and develop their expertise in theatre arts. Their contribution of entertaining, challenging, and inspiring theatrical productions adds to the vital tapestry of the arts community in the Greater East Texas Area.
LMFA shapes premier art experience in Longview
by Christina Cavazos
In downtown Longview, the Longview Museum of Fine Arts is not only renovating a historic landmark building but also transforming the community’s experience with art. With ambitious renovations, expanded programming, and high-quality exhibits, LMFA is stepping into a new era that aims to transform it into the premier art museum in East Texas.
“Arts enrich the quality of life and bring people together,” LMFA Executive Director Tiffany Jehorek said. “Every great city has a great museum, and we are building on that vision here in Longview.”
That vision took a step forward last year when LMFA unveiled a six-month exhibition called “George Rodrigue: Painting for Myself.” The exhibit featured a collection of Rodrigue’s work, including some of his iconic “Blue Dog” paintings. The show, which was held at the museum’s new and in-progress location on Fredonia Street, drew visitors from across Texas and Louisiana and helped the community see that Longview can host exhibitions comparable to major-city museums.
“It truly raised awareness of the museum,” Jehorek said. “In the first two months alone, we had more than 2,000 people come through the museum.” The numbers only tell part of the story. Jehorek recalls patrons who had never stepped foot in a fine arts museum before and who were visibly moved by the art.
“That gets me teary-eyed,” she said. “Seeing art touch people in such a personal way … That’s why we do what we do.”
Now, the museum is channeling that momentum into something even bigger: the transformation of its historic building on Fredonia Street. LMFA is continuing the next step in renovations at the former bank building to turn it into what Jehorek envisions as the premier art museum in East Texas.
In 2026, the space will host concerts, parties, and rentals, offering the community new ways to gather while fundraising for the larger
$7 million renovation goal continues.
“We’ve already raised $3.5 million, which purchased the building and covered the first phase of improvements,” Jehorek explained. “I’d love to be in the building by the middle of 2027.”
As construction progresses, LMFA’s exhibition calendar at its Tyler Street home remains robust. The museum is preparing for “America250: Caddo Nation and Native Perspectives,” which will be on view at the Tyler Street location from May 23 through Sept. 12, 2026. The exhibit will showcase work from 10 Native artists from the Caddo, Muscogee, Cherokee, and Seminole nations. Jehorek described the exhibit as “one of our most important exhibitions yet,” with planned partnerships stretching from Longview to the Caddo Mounds Historic Site in Alto.
For Jehorek, who volunteered with LMFA for many years before becoming the executive director, the art museum’s mission is personal.
“When the Junior League of Longview founded LMFA in 1958, the League did so with the belief and vision that ‘every great city has a great museum,’” she said. “We are building on that vision here in Longview, and we’re just getting started.”
"Seeing Art Touch People in Such a personal way.... that's why we do what we do."
-Tiffany jehorek, executive director of the LMFA
what's next at the lmfa?
February 7, 2026 – July 11, 2026
Frank Armstrong: A Retrospective
May 23, 2026 – September 13, 2026
America250: Caddo Nation & Native Perspectives
March 6, 2026 – May 9, 2026
66th Student Invitational
July 12, 2026 – September 30, 2026
Selections from the Permanent Collection
March 6, 2026 – May 9, 2026
Frank Herbert: Layers in Light
October 2026 – February 2027
Gail Wendorf: Waltzing Across Texas
All Things LMFA!
LMFA is transforming the historic former bank building at 213 N. Fredonia St. into a world-class museum. To support the initiative or stay up to date on all things LMFA, scan the code!
For more info visit lmfa.org
visit us!
10AM – 4PM Tuesday-Friday
10AM – 2PM Saturday
Closed Sunday and Monday
Admission: Free
215 E. Tyler St. in downtown Longview
SEASONAL
ArtWalk Longview
Several times a year, downtown Longview galleries and businesses stay open late, and exhibit art on the sidewalk, for an after-hours event designed to showcase local art and artisans. ArtWalk provides an urban environment where many retail stores prop open the front door and offer special purchases to complement the live music and restaurant hopping. It’s family and pet-friendly fun.
Longview Arboretum Concerts in the Garden
Live music fills the arboretum gardens on select Thursday nights in spring and fall. Bring a lawn chair, beverage, and enjoy!
Downtown Longview Cruise Night
The first Saturday from April – November, you’ll find cool cars and trucks of all varieties gathered in Downtown Longview for a free cruise night. Admire the vehicles and then grab dinner or a beverage from one of your downtown favorites.
Downtown Live!
Heritage Plaza, in downtown Longview, is filled with music, beverages, food trucks, and lots of people on Friday nights in April, May, September, and October. This free music series is a family friendly event featuring some of the best regional talent in various music genres.
Historic Longview Farmer’s Market
The HLFM holds a permanent station in the parking lot at High and Cotton Streets on a seasonal schedule. Starting early on Saturday mornings, the 7:30-11:30 a.m. schedule has at times included live music, cooking demonstrations, and crafts. Read more
LMFA Concert Series
Longview Museum of Fine Arts brings vibrant music to downtown Longview with its dynamic live concert series. Showcasing an eclectic lineup of performers, including bands like the folk-rock band Fantastic Cat and the soulful Reed Foehl. Concerts are hosted in the museum’s intimate venues, offering an up-close experience for music lovers at both the Tyler Street LMFA location and the future LMFA location on Fredonia Street.
Longview Symphony Bachs Lunch Concerts
As part of Longview Symphony’s outreach to the community, they offer free Bach’s Lunch Concerts in the fall and spring. These lunchtime concerts are held at various downtown Longview churches.
Parade of Homes
Presented by the East Texas Home Builders Association in May and November each year, this event showcases several beautiful new area homes. Visitors can learn about the latest home trends and admire the distinct craftsmanship presented by local builders.
SPRING
MARCH
LeTourneau Car Show
The LeTourneau University Automotive Society presents its annual Car Show with proceeds benefiting missions around the world.
Zonta Antiques Show and Sale
A perennial favorite for antique hunters of all stripes, this event typically draws jewelry, carpet, and furniture vendors to the Maude Cobb Convention Center. One of the longest running antiques shows in East Texas, it also hosts a tearoom and its famous Pie Bar. Sponsored by the Zonta Club of Greater East Texas.
Kite Festival
Pack up your kites and lawn chairs and head to Lear Park for a day of fun in the sun. Enjoy arts and crafts, activities, and local food vendors at this free community kite festival.
Strutt your Mutt
Strut Your Mutt is a family-friendly 1 mile Wag Walk with music, vendors, and activities for both two and four legged friends. Join the fun and help support the animals at the Longview Animal Care and Adoption Center.
APRIL
Chautauqua Fest
The Longview Public Library hosts this free event celebrating diverse culture with music, performances, local authors, artists, and artisans.
Dalton Days
A family-friendly event recapturing the drama and nail-biting frenzy of one of Longview’s most iconic pages of history, the infamous bank heist by the Bill Dalton Gang. Recreated on a blocked-off portion of Fredonia Street, and coupled with a fair-styled afternoon of activities, Dalton Days brings the bang and pop excitement that professional actors create when putting Longview citizens in peril, and all straight from local history. Read more
Harvest Festival Crawfish Boil
Each year at the Maude Cobb Convention Center, the Crawfish Boil brings thousands of people together for music and amazing food. The Crawfish Boil, a fundraiser for the Harvest Festival livestock show and sale in October, provides scholarships to area 4H and FFA students.
Downtown Longview Wine Swirl
Define a perfect Spring Saturday: strolling through Downtown Longview, sampling wines from across East Texas and beyond, listening to live music, and shopping from unique local vendors.
PRCA Rodeo
The Greggton Rotary Longview PRCA Rodeo is one of the hottest tickets in town. Fans say it’s one of the most popular bull-riding, calf-roping, bareback-riding, saddle-bronc-riding, stick-horse-racing, clown-dodging rodeos ever to stir up dust at the Longview Rodeo Arena. The Rotarians say it’s just good, family fun. The Longview (Greggton) Rotary hosts this annual spring-time event to the delight of rodeo fans of all ages, and, as their primary fundraiser, allows the Rotary to give back $30,000 – $50,000 to the community in support of local non-profit organizations.
MAY
Cinco De Mayo
Celebration of Hispanic music, food, vendors, and performances all located within the beautiful Longview Arboretum gardens.
SUMMER
JUNE
Great Texas Balloon Race
Gregg County is the Balloon Race Capital of Texas because this world-class event attracts the best competitive balloon pilots from across the United States and around the world. This world-class competition features sport and special shaped balloons and covers a three-day weekend every summer.
Juneteenth Celebration & Dance
A parade, a dance, and a rodeo are among the many fun activities planned each June for this historic occasion.
Laugh Out Longview Improv Festival
A hilarious weekend of comedy featuring improv teams from across the state as well as nationally known special guests.
Longview Pride Festival
An annual LGBTQ+ festival in June, the event features music, vendors, and activities.
JULY
Fireworks & Freedom Celebration
Enjoy amusement rides, live music, food and beverages, vendors, and a variety of other entertainment. Festivities take place throughout the day with a gigantic fireworks show set to patriotic music beginning at dark.
Longview Kennel Club Competition
Dog breeds from 38 states, Mexico, and Canada compete in the two-day Longview Kennel Club License All Breed Dog Show at the Maude Cobb Convention Center. This exciting and well-mannered, AKC-sanctioned event is great entertainment for children and adults.
Texas Shakespeare Festival
One of the nation’s premiere summer Shakespeare festivals is hosted by Kilgore College. This renowned summer tradition brings a variety of high caliber stage productions and actors to a local platform. From The Queen’s Tea to meet and greets with the actors, this is a fun and affordable departure from ordinary entertainment.
AUGUST
Grape Stomp at Enoch’s Stomp
Help harvest and stomp grapes, plus enjoy music, food, and contests during the annual Enoch’s Stomp Harvest Festival in late July and August.
September
Gregg County Fair
The Longview Jaycees host a week-long, old-fashioned county fair with carnival rides, games, music, petting zoos, cotton candy, and corny dogs. Always in mid-September, the cooler temperatures bring out families and everyone enjoys a variety of good clean fun.
Benefiting the East Texas Alzheimer’s Alliance, the festival showcases area wineries as well as music, food, and vendors.
Neal McCoy’s East Texas Angel Network Benefit Concert
Longview resident and country singing star, Neal McCoy, invites his celebrity friends to an annual September concert to raise funds for children with serious illness. Always an anticipated autumn event, Neal revs up the show with fun and good times and the result gives back to his fans, and ultimately to the children close to his heart.
FALL
OCTOBER
Harvest Festival & Livestock Show
The largest show of its kind in East Texas, the Texas Cooperative Extension Office junior livestock show and sale is the highlight of the year for area 4H and FFA members.
Haunted Houses, Library, and Zipline With the Zombies
Every October Longview gets spooky with hair-raising activities at various venues like the Haunted Library, Graystone Haunted Manor, Doc Wilkes House of Horrors, and Thomas Falls Outdoor Adventures’ Zip-lining with the Zombies.
Longview Great Pumpkin Roll and Ollie’s Downtown Take Over
From the top of the “Long View” hill, participants will roll pumpkins as far as possible for prize money. Plus, skateboarders will compete on an outdoor street course.
Green Street Monster Fest
The railroad underpass on Green Street is transformed into a concert amphitheater for this eclectic outdoor music festival.
Touch A Truck
Unique community event designed for children and adults to see, touch, learn, and interact with fascinating vehicles like fire trucks, cranes, dump trucks, school buses, helicopters, and more.
NOVEMBER
Pilar McLemore Butterfly Run
The Annual Pilar McLemore Butterfly Run brings the community together for a day of fitness and fun at the Longview Arboretum. Proceeds support local families through the Texas Oncology Foundation, providing help right here in East Texas.
Downtown Christmas Tree Lighting
Longview celebrates the lighting of the Christmas tree with a visit from Santa Claus, holiday music, and other festivities.
HomebierFest
Prost! Hosted by the East Texas Brewer’s Guild, this Oktoberfest-style event provides visitors the opportunity to enjoy unique and varied beers made by home-brewing enthusiasts.
Christmas in the Pineywoods
Christmas in the Pineywoods is a holiday shopping event in Longview featuring 80+ boutiques with gifts, decorations, and gourmet treats. The event supports local non-profits and community programs in Gregg County.
WINTER
DECEMBER
Christmas in Downtown Longview
The Gregg County Courthouse is transformed into a beautiful light display, a huge Christmas tree brightens Heritage Plaza, and special holiday events fill downtown. The Longview AMBUCS Christmas Parade proceeds through downtown on the first Thursday of December with an impressive fleet of floats, antique cars, marching bands, and the ever-popular hot air balloon torch glow.
Carmela’s Magical Santa Land
Located just north of Longview, Carmela’s Magical Santa Land offers a free drive-thru Christmas wonderland each year from November through early January. This light show extravaganza is spread across a beautiful 30-acre property and has quickly become an East Texas holiday favorite.
LMFA Holiday Tea Room and Market
The Longview Museum of Fine Arts’ Holiday Tea Room & Market is a festive tradition featuring local artisans, merchants, and a holiday meal. The free Holiday Market offers unique gifts and a special seasonal experience.
JANUARY
Martin Luther King Jr. Celebration
Community celebration of Dr. Martin Luther King Jr. featuring a concert, parade, festival, and a non-demonational service.
FEBRUARY
Big Techs
Longview has a long history of inventors, builders, and makers. Explore factories to see how the world’s largest front-end loader is built and learn about other amazing stuff made in Longview. Free tours are provided on this special weekend at industries throughout Longview and give participants a chance to look behind the scenes at the technology that makes our city work.
Freeze Your Fanny Bike Tour
This annual February bicycle tour is a fundraiser for Special Olympics and takes place no matter how cold the weather. Participants willingly “freeze their fannies” for bragging rights after they’ve completed the Tour-de-East-Texas. This event also includes a 10K run.
LongviewWOW inspires children through hands-on STEM programming
by Christina Cavazos
In the heart of downtown, the Longview World of Wonders children’s museum has become a hub for hands-on exploration and discovery. Since opening in 2016, the museum has grown into a beloved space where imagination meets education.
“We want kids to have a place where they can just explore and create freely,” LongviewWOW Executive Director Sara McKinley said.
“So often in school settings, kids are told what to do step by step. Here, they have the freedom to use their imagination. That open-ended play is so important for development.”
LongviewWOW’s journey began in 2012, when a group of educators revived an earlier city study that envisioned a children’s museum for Longview. After years of pop-up programming and fundraising, LongviewWOW opened its permanent location in 2016. Since then, the museum has continually evolved to better serve families.
One of LongviewWOW’s most significant steps has been expanding its accessibility. Since 2020, the museum has participated in the national Museums for All initiative, which offers discounted admission for families receiving food benefits through the Supplemental Nutrition Assistance Program. In October 2023, a partnership with the Great Longview United Way made admission free to those families.
“We want every child to have the chance to learn and play here, no matter their financial situation,” McKinley said.
Inside the museum, exhibits range from fan favorites like the market and house to newer attractions, such as a train exhibit. Programming is just as engaging. From Little Learners activities for preschoolers to Tinkering Club workshops for older youth, LongviewWOW offers hands-on STEM learning for children of all ages.
Culinary arts have also become a focus. The museum’s Fresh Chef cooking contest pairs young chefs with local professionals; meanwhile, regular classes teach young learners everything from knife skills to bread making.
“We want every child to have the chance to learn and play here, no matter their financial situation,”
Sara mckinley, longviewwow executive director
Looking ahead, LongviewWOW is guided by a new master plan developed in 2023 that outlines updated exhibits, expanded programming, and a stronger focus on STEM education.
“We’re really excited about what the next three to five years hold,” McKinley said. “The community’s feedback has shaped our goals, and we’re committed to continuing to grow alongside them.”
That vision recently received a major boost when LongviewWOW was awarded a $75,000 generational learning grant from Texas Mutual Insurance Company. The funding will support office and classroom renovations, which McKinley described as a “pre-phase” to a three-phase master plan.
“This partnership is a significant step forward,” McKinley said. “It paves the way for big improvements on the horizon.”
For McKinley, the mission is clear: LongviewWOW isn’t just about fun. It’s about shaping futures.
“Research shows that when kids are exposed to cultural arts and hands-on STEM learning, they thrive academically and personally,” she said. “That’s what we want to offer here — a place where kids discover, explore, and dream about what’s possible.”
Visit Us
903.212.4969
longviewwow.org
112 e. Tyler st.
in downtown longview
Admissions
general: $8
seniors 65+ and military: $7
children under 2 and ebt/lone star card holders: free
Hours
thursday: 2pm – 6pm
friday & Satuday: 10am – 6pm
sunday: 2pm – 6pm
Monday – wednesday: closed
Donate
Help us update and innovate by contributing today! visit our website
for more information on how to give.
longviewwow.org/how-to-give